To ensure Buying Time reflects how buying is done in practice, we immersed ourselves in the daily work of several buyers.
Behind the Scenes
Building relationships and a platform
Building relationships and a platform
Business-to-business tools are too often created by one business and imposed on another. From the very beginning, Buying Time was shaped by hundreds of hours of research with buyers, vendors, and others from across the industry. Pulling these experiences together, we have created a service platform that improves relationships and delivers value to everyone involved.
To ensure Buying Time reflects how buying is done in practice, we immersed ourselves in the daily work of several buyers.
Buyers’ and vendors’ working relationship is a competitive collaboration. How could we help both collaborate effectively and feel more decisive, while respecting the competitive side of their relationship? At every step along the way, we took the time to meet with buyers and vendors to validate our designs. Our research helped us address the right issues, but we also worked tirelessly to design for the common places that would make every aspect of our service platform a win-win for buyers and vendors.
To ensure our novel ideas for buying interactions were, infact, desirable, we brought them to life with storyboards and gathered feedback.
